“Dear customer, welcome to our web store. We want you to feel like you are in the most beautiful wardrobe that will make all your fashion dreams come true. Just as it has made our dreams come true, dreams of starting a fashion brand for women that we have been dreaming of since we were girls.”
CHÉRE Atelier, the successor to the CHARM&S brand (founded in 2022), today comes with a new name that even more strongly reflects the spirit of the brand – sophistication, elegance and dedication to femininity. Founded in Zadar, this fashion brand brings elegant evening and daytime fashion for all women in realistic sizes. The brand's desire is to satisfy the tastes and desires of customers, but also not to forget about our planet – therefore, the clothes are created from the finest materials, in cuts and sizes that customers will wear for a long time. In this way, CHÉRE Atelier helps the sustainability of the fashion industry, reducing fashion waste and CO2 emissions during production and destroying surpluses.
Behind the fashion brand CHÉRE Atelier stands Sandi Babić Šandrić, a passionate fashion lover with a clear vision and desire to offer the market awakened elegance and femininity - after a period of dormant fashion as a result of world events from 2019 to 2022. It was precisely this longing for the return of style, sophistication and femininity that ignited what we know today as CHÉRE Atelier in Zadar in 2022.
